In the past year, anyone who has given even a cursory glimpse at the newspapers knows that Israel has been fighting a multi-theater war on its borders in Gaza and Lebanon, and overseas against Iran and Yemen, but many are not aware of the fact that this is a multi-dimensional war, says Yishai Gelb. “We’re fighting in a number of theaters, but also in several dimensions”, he clarifies. “Aside from the battles in the field, the State of Israel is also waging battle in international courts, and also over public opinion in the international community. It’s important to understand that a positive public opinion is critical for the overall war effort, as Israel is in the midst of a prolonged campaign and needs diplomatic and economic support from the countries of the world”.
Since the outbreak of the Iron Swords war (Gaza war), Yishai Gelb has been spearheading the War in Israel initiative, which is part of the IDSF HaBithonistim website. This is a comprehensive data base, updated on a daily basis, which provides reliable data on the war and its casualties. The website was founded and sponsored by the IDSF HaBithonistim movement, after it had become clear that the Foreign Ministry and the IDF spokesman unit are overloaded with the public diplomacy demands. The website hit the air already in November 2023, in Hebrew and English, becoming a pioneer in the private sector of Israeli public diplomacy.
“Our enemies are sharing information through a host of platforms, and a very large portion of this information is false and is contrived for the purpose of establishing and promoting an anti-Israel narrative”, says Gelb. “Our aim is to provide an alternative source of information that is based on credible and verified facts, and to mobilize the international public opinion to support Israel, advocate the justness of Israel’s actions, and afford the world access to reliable information on which they could base their support of Israel”.
Debunking disinformation begins with hard, cold facts
Yishai Gelb and his team of data workers collect large volumes of information, some is basic, statistical data such as numbers of casualties on both sides, numbers of wounded and the number of hostages still held in Hamas tunnels; other information is operational – the Israeli cities and villages targeted, the number of shells fired into Israeli territory and the number of targets that the IDF had eliminated in Gaza. Additional data provides a broader outlook with which the current war can be compared with other conflicts around the world, both current and from modern history e.g. the Cambodian Civil War, and the ongoing armed conflict in Darfur. This data examines among others the ratio of soldiers to casualties recorded during various wars and armed conflicts.
“We’ve created a database of figures from many wars and conflicts across the world that have occurred since the establishment of the ‘New World Order’ in 1945, and are comparing these figures to those of the Gaza war”, explains Gelb. “Our goal is to project a broad and clear picture that reflects Israel’s status as oppose to other conflict zones and prove beyond doubt just how groundless the accusations hurled at Israel are”.
The data collected in the IDSF HaBithonistim database shows among others that the current war in Gaza has claimed the lives of 22,000 civilians – both on Israel’s side and the reported casualties in Gaza. This admittedly, is a regretfully high number; however, a comparison with the numbers of casualties in other recent conflicts casts this figure in a rather different light. Case in point: The ongoing civil war in Yemen has claimed to date some 150,000 casualties; the Nigerian civil war – claimed the lives of about 225,000 civilians, and in Syria – approximately 206,000 civilians had lost their lives in the civil war there. These figures are instrumental in fighting the false allegations, such as the claim that Israel is committing genocide.
Similarly, the figures in the database irrefutably disprove the claim that the State of Israel is deliberately causing mass starvation of the Gaza population. A look at starvation casualties of other conflicts shows that in Yemen, 85,000 died of starvation; in Somalia – 260,000, and in Congo – four million. In Gaza, according to the highest end of estimates – 33 people have died of starvation, hence debunking the claim of deliberate mass starvation by the hands of Israel.
Furthermore, claims of humanitarian crisis in the Gaza Strip due to insufficient aid – whether on Israel’s part of the international community – take on a different perspective when comparing the two-billion-dollar aid sent into the Gaza Strip for its 2 million citizens, to the Ukraine – which had received humanitarian aid in the value of two billion dollars as well – for a population of over 40 million people.
“The debunking of myths is one of the most important tools in the shaping of public opinion”, explains Gelb. “When you see the figures relating to Israel as oppose to the global numbers, it’s plain to see that the war in Gaza is certainly nearly not as horrific as some are attempting to portray it. Moreover, it shows the world’s hypocrisy that is all too happy to hurl accusations at Israel while remaining silent about the horrible war crimes other countries are committing”.
Credibility above all: challenges in the age of fake news
In the current digital age, we are all constantly inundated with information, and it is hard to tell what is true and reliable and what is biased, false, or downright lies. This challenge is keeping the War in Israel research team busy at their desks. In order to tackle this issue and ensure that the data in the database is reliable, they check and recheck every piece of information, and cross-reference the data with different sources. The main sources of information that are used to glean data are the official reports of Israel’s General Security Service and the IDF, authorized research institutes such as Israel’s Institute for the Study of War (ISW) and the broad proprietary IDSF HaBithonistim database, which also collects discrete data such as every fallen Israeli soldier and every senior terrorist operative eliminated. Furthermore, the researchers themselves engage in data collection, diligently laboring for long hours each day.
On the other side of the divide are information sources that the IDSF HaBithonistim research team steer clear of, like the media and social platforms and of course information published by Palestinian sources or platforms such as Al-Jazeera, since they tend to propagate mis- or disinformation. Furthermore, the team will not use data from classified sources as it cannot be revealed and therefor verified. They are able to verify to a high degree a large majority of the data they collect, and in the few cases in which the information could not be fully validated – it is mentioned. Furthermore, each data that is presented with references to its sources and explanations on how the research was done, to allow the reader to independently determine whether they view the information as reliable or not.
“Sadly, it’s very easy to fabricate information today”, says Yishai Gelb. “There are many sites, such as the “Betzelem” organization website, that operate huge databases, but refrain from referencing their sources of information, thus, it is virtually impossible to determine how they obtain the data they publish. Additionally, there are reputed bodies that albeit a credible reputation at first glance, are found upon a more circumspect examination to rely on biased sources. One prominent example is the UN, which adopts resolutions and decisions based on data published by the Gaza Ministry of Health, which is in reality controlled by no other than Hamas – in other words, even data published by the UN’s official bodies must be taken with a grain of salt, and such data published on the War in Israel is accompanied by a disclaimer mentioning this. An additional issue in this field is the problem of cyclic requoting, when for example, the UN quotes a certain organization that had quoted the UN to begin with, creating a closed circuit of sorts, making it hard to discern the original source”.
Artificial intelligence (AI) tools, which are multiplying and becoming increasingly sophisticated by the day, do significantly contribute to the work of data-gathering, but also open the door to irresponsible and even intentionally malicious use of information, and at times actually make it even harder to corroborate information. “We use AI tools quite a lot, mainly for cross-referencing information”, explains Gelb. “Until these tools were introduced, we would have to first find the information, determine the source and then cross-reference it with other data and sources. AI tools actually reverse the process by starting with cross-referencing, thereby considerably streamlining the work. Nonetheless, these tools must be used with circumspection because as tempting as it may be to use them, the information they present must be carefully inspected”.
Not a lie, but not exactly true: crafty methods of misrepresenting information
The credibility of sources and figures is a complicated issue, but the validity of the information in itself is hardly an assurance to the overall integrity of the report, as even true facts can be introduced in a biased manner to serve agendas. According to Yishai Gelb, there is no shortage of website that do in fact present verified and true information, yet manage to portray a biased picture.
One method often employed by such sites is selectively presenting certain facts while omitting others. Many niche sites do exactly that. A prime example is the website called “Israel Palestine Timeline”, which shows a timeline of the figures of casualties in each side of the Gaza war, however, the information in the site shows a much higher casualty-count of Palestinians as compared to Israelis. Hence, when such information is presented without any context or background, it immediately achieves the impression of injustices committed on part of Israel.
Another method of misrepresentation of true facts to convey a one-sided and skewed impression is optics. Yishai explains that any body that engages in data collection knows that presentation is everything, and not the facts themselves. Terminology is also a tool that is used deliberately and discerningly in support of the presentation. For this reason, databases put a lot of effort into planning the presentation of the facts. Information appearing at the head of the page, or presented through graphics, for example, carries more weight, while information that appears in small letters in text form, or at the bottom of the page – is often overlooked or ignored. Additionally, the segmentation of the information, i.e. the breakdown of a information into smaller units according to specific criteria, is another method with which to formulate intentional messages and create desired impressions.
Not only with tanks: Israel’a all-out campaign
The data Gelb and his research team use, are posted in the website on a regular basis, with an exposure of some 30-30 thousand views a month, in addition to exposure on various social networks. Furthermore, they are published on the IDSF HaBithonistim weekly report, which is submitted to diplomats and members of government across the world, and presented in the movement’s various conferences and events. Oftentimes, the data is used for research purposes, and researchers from the IDSF HaBithonistim research department and from other research institutes, such as the Jerusalem Center for Public Affairs (JCPA), rely on them regularly for their research. Much of this data is also often used by leading media outlets in Israel, such as Ynet and Channel 14, and appears in newspaper articles and investigative stories.
Gelb welcomes any publicity the information receives but expresses his desire to gain even more exposure. “It makes me very happy to read reports that are based on data we’ve collected, and I feel especially pleased to see researchers using this data because it lends them validity and credibility”, he says. “Now our challenge is to connect this data to other bodies that present data on Israel, and expand to additional platforms such as more research institutions and social networks”.
The waves that the information in Gelb’s website created, reinforce his sense of mission that comes with his job. “All my activity is centered around supporting the Israeli narrative, and with that, the collection of data stems from my desire to promote the interests of the State of Israel”, he says. “It’s true that data collection is a very technical endeavor, but it’s not the be all and end all of the work. A lot of marketing skills and psychology are needed to optimally determine how to present each piece of data, how to turn data into infographics or articles. In a nutshell – my job is to take numbers and use then to support Israel in the campaign over the local and international public opinion – and viewed through that lens, the entire endeavor takes on a whole new meaning”.
Yishai Gelb is determined to collect data so long as the Gaza war is raging, and plans to continue maintaining the website after the war ends, and to make it into a vast and rich database with information pertaining to Israel’s security situation. However, it is clear to him that his activity and that of other similar NGO websites is not enough. “Israel’s war is not restricted to the use of tanks, planes and submarines”, he states. “To win this campaign, the State must take the war over public opinion seriously, as it directly affects the support and legitimacy Israel gains. It cannot be that Israel’s public diplomacy has become the task of the private sector alone, and the government and its official agencies must take this matter seriously and invest the appropriate resources and effort into it”.
